The Bryant Medal of Excellence (MOE) is a program that recognizes the dealers that are doing "whatever it takes" to improve their overall business and excel in the marketplace. This multi-level program evaluates dealers based on several key elements of a dealers business: overall sales growth, high efficiency sales growth, indoor air quality sales growth, customer satisfaction, dealer program utilization, and a self-assessment. These are key elements in the marketplace that objectively determine how dealers are performing.  Bryant recognizes only 15 Regional MOE winners annually.